Here at the studio we like our Heineken’s cold.
Hope you’re all heading out to a patio later this afternoon…
Been on the subway lately?
On the street?
Watching shows on TV?
On the web?
…doing anything at all that involves interaction with the outside world?
Then I’m sure you’ve already seen it - ING Direct’s latest news via Peter Schafrick’s imagery.
One awesome perk of the shoot? How well those Tangerine mugs matched the Toronto studio…
It was a full house here with the folks from Lehman Millet in from Boston and some awesome and personable talent on set here in Toronto.
We’re cooking up a little something that is sure to turn heads - in the meantime take a peek at some choice behind-the-scenes action & stay tuned for the final retouched images for this project.
Colin makes quite the fetching Surgeon:
A little “hand” direction from Peter & Jon on set…
Peter joins Laura from Judy for a little grooming:
On day two, things start to get a little messy…
Peter is pretty stylin’ in his new painter’s hat:
Can you guess how it’s going to come together?
We were on set with Tony & crew from John St. recently and - whoa - there was a little confusion from time to time…
Brothers from other mothers?
Once we got over the doppelganger action, everyone was hard at work, with a little Olympic coverage in the background to keep them going:
The shoot even featured Peter’s favourite accent colour:
The big reveal is coming in April… stay tuned!
Congrats are in order… this was a fantastic (and delightfully messy) project to work on with the creative talent over at Vitro.
Did you miss this one?
Check out the full in-store campaign came here.
We’re excited to share a little behind-the-scenes sneak peek to our upcoming motion spot for the Canadian Marketing Awards.
If you liked the dissected print version of these ads, then just wait until you get a load of what we’ve done for their video spot!
Set design took some time…
So we made ourselves useful by prepping the Lego stand-ins. A very prestigious endeavor, I assure you:
It’s also important to check that everything is working according to specifications before we start:
A few final tweaks and we’re ready to go…
Peter takes on some shrapnel in the process - all in the name of obtaining the perfect shot:
Our crew was incredible- with a contagious, high energy throughout the day… and well into the night!
Special thanks to Andrew, Lanny, Shinjiro, Michael, Justin, Pete, Sarah & Andy. From Lego-wrangling to set building to keeping us organized we couldn’t have done it without you.
Meet the fancy-pants computer operated Momba! But don’t let her sleek demeanor fool you, she demands respect. A few Legos got out of line and she set them straight. Squish.
Ahhhhh—-and we’ll end off with the man of the hour, Schafrick himself, well lit and looking stoic:
Now trust me when I tell you that you want to stay tuned to see how the whole thing came together in the end.
Err… did I give too much away?