Summer Cocktails with Caliche

It was a rough day on set last week with Breille & Esteban from Caliche - nothing but fresh, unique drinks and fine rum to pass the time.

It’s a tough job, but someone’s got to do it.

Esteban’s mixing genius kept the set looking delicious and we all left the studio ready for a crisp, cold patio cocktail and a little sun. 

The new Caliche campaign will be running soon in the US, and soon we’ll be able to pick it up a bottle at the local LCBO here in Canada too.  Well worth a try, especially if you pair it with one of their tasty drink recipes:  Cali Grapefruit & Cali Gold aren’t to be missed!

Stay tuned for the final images of this Puerto Rican Rum - we’ll share them shortly.

Noosa’s On Set

Asics & Vitro came to us with an idea that was right up our ally…

…a vibrant new campaign to launch their new Gel-Noosa shoes, an innovative, bright and eye-catching kick that’s sure to have spectators stopping in their tracks.

Here’s a sample of what’s to come.  Not only will the prints from this session be full of life & colour, but just wait until you see the displays pop up at your local FootLocker modeled from Peter’s imagery… you’ll be blown away.

Special thanks to Mike for joining us on set to get a little messy!

A few bright stand-in’s from our friends at Asics:

Buh-bye Noosa!






Teamwork:










We’ll be sure to share some of the finished imagery with you as soon as it’s available.  For now… use your imagination to decide what the final look will be, and keep your eyes peeled for this campaign.  It’s a head-turner!

Flipbook Award!

We’re pleased to share that with the help of the fine fellas at Leo Burnett, Peter’s Flipbook has won for Self-Promotion via The One Club!

Stay tuned - the last in the series will be delivered shortly, and your set will finally be complete!

Liquid Art: MolsonM Campaign Hits The Streets

Micro-carbonation fuels creativity and leaves you wanting more… 
get interactive with MolsonM’s campaign for their new tasty, tiny-bubbled brew.

The concept for this dynamic, interactive advertisement came to us via BBDO.  Combining photographic realism with the creative expression of independent artists - the whole thing comes together to set your imagination flying.  And the best part?  It’s all controlled by YOU!  (err…. and twitter).

Mention #MolsonM_Art and watch the mural grow!  Artists are poised and waiting for your mention, and will add on to the murals as up to 20,000 tweeter’s participate in the expatiation.  Watch the Liquid Art grow and become a virtual participant! 

And the best part?  For each mention Molson will donate $1 to the Canadian Art Foundation! 

Drop a #MolsonM_Art to see the creativity grow (literally) and support CND Art while you’re at it.  Hey, why not?!?

Watch for Peter’s Molson M billboards, wall-posts & bus shelters to pop up near you - they are featured in Toronto, Montreal and Vancouver. 

McDonalds Chiller - BTS

Cool down this summer with the new McDonald’s Chiller - oh, and don’t forget to stop and admire our splashy new ad while you’re at it! 

{watch for it on our blog within the next week or so}

For now, check out a little behind the scenes from our shoot in April, it was quite the day, complete with 300lb blocks of ice, cases of grenadine and one powerful blender!

Stephen was sure to put the remaining dry ice to good use…

…and, the best part of the day: moving 300lbs of solid ice out of the studio!

Yeah, we couldn’t resist:

Thanks to Mimi and Monserrat for being such great sports on set, and for braving our chilly weather here in Canada!  Hope the end result is well received down there in sunny Miami!

American Photo Feature

Been prowling through the newsstands lately? 
Seen the latest issue of American Photo by chance?

We’re proud to share that Peter’s work has been featured in this season’s Water Issue!

Pick up the latest issue, or click below to see what Peter’s got In The Bag, hear a few tips and tricks, and get the back story on how it all began with a little creative thinking and a big leap!

You can also check out the full story on the American Photo Magazine website here.  Happy shooting everyone!

Philosophy: Hope & Grace - Sneak Peek!

We joined forces with Jason & Kathleen of Propaganda once again to put together a stunning and unique campaign for the a part of the Philosophy line now available at your local Sephora.

It took a lot of splashing and some styling to get everything just so… the water was everywhere but as an added bonus we all went home with soft, younger looking hands at the end of the day!

Here’s a little behind the scenes action from on set back in January- you’ll have to wait a little longer to see the final result, but trust me, it’s worth the wait!

No Rest for the Wicked…

We’ve been busy here at the studio - creating dynamic imagery for everything from Micro-carbonated Beer to Fragrance to McDonald’s Chiller’s.  We even threw a little Philosophy into the mix!

The last month has been jam-packed, and we can’t wait to share the results with you!

Peter-on-ice during our session for McDonald’s new Chiller:

Of course…
you’ll have to wait a little longer, all of these ads are yet to hit the stands.  But, as it goes with all good things it will inevitably be worth the wait.

Tissue Comes to Life!

Ahhh… so soft!

It was a full house on set for our Purex Bathroom Tissue shoot - complete with rolls and rolls of product, fresh flowers to perk up our day and the elegant hands of our model, Mona, on set.

We put together the perfect collection of tissue and worked to make the soft-touch concept come to life.  As always, Stephen’s retouching was lovely (silky-smooth!) and we had a great time getting to know everyone from Purex. 

A special thanks to Tony from John St. for his great on-set presence — particularly the uncanny resemblance to Peter.  There were more than a few double-takes that afternoon, as I’m sure you can imagine…

Mona gets a little direction (x3) on set:

Selecting the perfect tissue & petal combo takes talent…


The ‘official’ work station…

Quaker Real Medleys

The scent of fresh cooked oatmeal filled the air and there were berries galore - spoons of all shapes and sizes showed up with the hopes of attaining fame & glory. 

The result? 
A scrumptiously appealing blend of oats, nuts and fruit - good enough to eat.

How did it all come together you ask?  With an awesome team and a lot of attention to detail!

Hylton of Juniper Park shares the progress as everyone contemplates spoon-sizes and berry-angles on set:


Mmmm…. Quaker goodness + fresh fruits!



Ian’s keen styling and attention to detail was impressive - and all with a smile!

Watch for these portable convenient snacks at your local grocer soon!