Congrats are in order… this was a fantastic (and delightfully messy) project to work on with the creative talent over at Vitro.
Did you miss this one?
Check out the full in-store campaign came here.
We’re excited to share a little behind-the-scenes sneak peek to our upcoming motion spot for the Canadian Marketing Awards.
If you liked the dissected print version of these ads, then just wait until you get a load of what we’ve done for their video spot!
Set design took some time…
So we made ourselves useful by prepping the Lego stand-ins. A very prestigious endeavor, I assure you:
It’s also important to check that everything is working according to specifications before we start:
A few final tweaks and we’re ready to go…
Peter takes on some shrapnel in the process - all in the name of obtaining the perfect shot:
Our crew was incredible- with a contagious, high energy throughout the day… and well into the night!
Special thanks to Andrew, Lanny, Shinjiro, Michael, Justin, Pete, Sarah & Andy. From Lego-wrangling to set building to keeping us organized we couldn’t have done it without you.
Meet the fancy-pants computer operated Momba! But don’t let her sleek demeanor fool you, she demands respect. A few Legos got out of line and she set them straight. Squish.
Ahhhhh—-and we’ll end off with the man of the hour, Schafrick himself, well lit and looking stoic:
Now trust me when I tell you that you want to stay tuned to see how the whole thing came together in the end.
Err… did I give too much away?
It’s happening… if you have the latest issue of Marketing Magazine, you’ll see one of Peter’s images showcased on the back cover - sewing needle and all!
It was a blast to put together, but quite an involved process - here are a few making of photos to get you going…
Wire was our friend… we went through a whole roll rigging up the bits to make a whole:
Sketches were made for each piece as items were disassembled to ensure the final “floating” version was accurate:
It took a lot of time and a some painstaking deconstruction to get these images to what you see in the finished product. Screwdrivers were scattered about, diagrams were constructed, and parts were individually cleaned, many, many q-tips were sacrificed, but we think it was well worth it…
And everyone’s favourite little writing device, the Typewriter:
Special thanks to creative team at Leo Burnett - we had a blast!
If you missed our earlier post, check out the third image from this series - the antique Sewing Machine - it’s worth the click.
Stay tuned for the sister piece to these fine photos… everything you loved about the above images, but in motion, Schafrick style.
You know… it takes a lot to get to the top.
Here is the first installment of three meticulously dissected and suspended vintage relics.
As with all marketing… the devil’s in the details:
Check it out…
Peter’s latest punchy, elegant cosmetic campaign for StriVectin:
Iced tea meets some Schafrick style in a throw back to the excitement of discovering shapes & colours with a simple, mystical kaleidoscope - check out Peter’s latest work for Lipton:
We’re pleased to announce that the Asics Campaign Colors That Run has been recognized by Communication Arts in the Environmental Graphic Category!
These eye popping 3D displays created in the likeness of Peter’s still image of a “liquid runner” were received with rave reviews at Footlocker.
Peter’s work has been featured at Galerie Bettina in the heart of Paris near La Senie River. It’s a beautiful space and we’re thrilled to have work exhibited alongside such creative and cutting edge talent.
If you’re in Paris be sure to pop by to check it out - you can even become the proud owner of a Schafrick Original.
Many thanks to Virginie Lorient for making this partnership possible.
Transforming a dress into a liquid sculpture is no small task…
First you have to get her in the mood:
Gather together the right tools:
Be sure to inspire the crew:
…then let ‘er rip!
Put it all together for a little sculptural eye candy. Remember, the messier the set, the better!
Stay tuned for more from the Toronto studio… but in the mean time - Happy Autumn!