Bold Taste, Intense Character

It’s the latest from Peter’s studio… Johnny Walker with a little pyrotechnics and a lot of attitude:

Keep on walking, my friends!

Throw Back Monday

A little Schafrick reading to get your week off on the right foot!  Here’s a feature that Peter did for aPhotoEditor back in 2012 - has it really been two years?

Check out the article here!

Refresh Yourself

Here at the studio we like our Heineken’s cold.  
Freezing even. 

Happy Friday!
Hope you’re all heading out to a patio later this afternoon…

Sippin’ Summer Cider

The summer weather is finally here and it’s Cider time!  

Peter’s Molson Stone Fruit shots for the Dare To Be Different Campaign can be spotted around the city.  The perfect compliment to last year’s Change It Up ads!


Sit back in the sun and enjoy a cold one over ice on us!

Vibrant Tangerine!

Been on the subway lately?
On the street?
Watching shows on TV?
On the web?

…doing anything at all that involves interaction with the outside world?

Then I’m sure you’ve already seen it - ING Direct’s latest news via Peter Schafrick’s imagery.  

Enter: Tangerine!




One awesome perk of the shoot?  How well those Tangerine mugs matched the Toronto studio

Making a SPLASH for Red Bull

It’s finally HERE!

Peter’s latest for Red Bull rich, sharp and (of course) splashy.  

That’s right… 100% wings — get ready!

Check it out:

It was great to work with the crew from Kastner & Partners here in Toronto.  We’re still buzzing from all those energy drinks…

Playing Doctor

It was a full house here with the folks from Lehman Millet in from Boston and some awesome and personable talent on set here in Toronto.

We’re cooking up a little something that is sure to turn heads - in the meantime take a peek at some choice behind-the-scenes action & stay tuned for the final retouched images for this project.  


Colin makes quite the fetching Surgeon:

A little “hand” direction from Peter & Jon on set…



Peter joins Laura from Judy for a little grooming:


On day two, things start to get a little messy…image






Peter is pretty stylin’ in his new painter’s hat:




Can you guess how it’s going to come together?

Seeing Double

We were on set with Tony & crew from John St. recently and - whoa - there was a little confusion from time to time…

Brothers from other mothers?

Once we got over the doppelganger action, everyone was hard at work, with a little Olympic coverage in the background to keep them going:

The shoot even featured Peter’s favourite accent colour:

The big reveal is coming in April… stay tuned!

Citrus Splash

Keep it fresh with Neutrogena’s latest wipes - hot off the Schafrick presses in collaboration with the fine folks at DDB.

Slowing it down for The CMA Awards

If you were lucky enough to attend the CMA Awards last night, you would have been greeted with a little video-opener directed by Peter himself.

We had the pleasure of working with the creative team at Leo Burnett to forge the new CMA Campaign for this year.  To go along with the print-ads (seen here & here), Peter directed a very impressive slow-motion spot with the help of none other than our childhood friend: Lego.

Want to see more? 
Check out our behind the scenes post here!

Peter + RedBull = WINGS

That’s right… we all know the old adage: Redbull gives you WINGS!

…but wait - that’s not all! 

Stay tuned for Total Zero Motion - coming soon from Schafrick!

The Award Winning Run

More praise for the Colors That Run Campaign via Graphis today as the banner created from Peter’s image wins in the poster category.

Congrats are in order… this was a fantastic (and delightfully messy) project to work on with the creative talent over at Vitro.

Did you miss this one?
Check out the full in-store campaign came here.

CMA in Motion

We’re excited to share a little behind-the-scenes sneak peek to our upcoming motion spot for the Canadian Marketing Awards. 

If you liked the dissected print version of these ads, then just wait until you get a load of what we’ve done for their video spot!

Set design took some time…

So we made ourselves useful by prepping the Lego stand-ins.  A very prestigious endeavor, I assure you:

It’s also important to check that everything is working according to specifications before we start:

From concept…

…to reality:

A few final tweaks and we’re ready to go…

Peter takes on some shrapnel in the process - all in the name of obtaining the perfect shot:

Our crew was incredible- with a contagious, high energy throughout the day… and well into the night! 
Special thanks to Andrew, Lanny, Shinjiro, Michael, Justin, Pete, Sarah & Andy.   From Lego-wrangling to set building to keeping us organized we couldn’t have done it without you.


Meet the fancy-pants computer operated Momba!  But don’t let her sleek demeanor fool you, she demands respect.  A few Legos got out of line and she set them straight.  Squish.

Ahhhhh—-and we’ll end off with the man of the hour, Schafrick himself, well lit and looking stoic:

Now trust me when I tell you that you want to stay tuned to see how the whole thing came together in the end. 


Err… did I give too much away?