It was a full house here with the folks from Lehman Millet in from Boston and some awesome and personable talent on set here in Toronto.
We’re cooking up a little something that is sure to turn heads - in the meantime take a peek at some choice behind-the-scenes action & stay tuned for the final retouched images for this project.
Colin makes quite the fetching Surgeon:
A little “hand” direction from Peter & Jon on set…
Peter joins Laura from Judy for a little grooming:
On day two, things start to get a little messy…
Peter is pretty stylin’ in his new painter’s hat:
Can you guess how it’s going to come together?
We were on set with Tony & crew from John St. recently and - whoa - there was a little confusion from time to time…
Brothers from other mothers?
Once we got over the doppelganger action, everyone was hard at work, with a little Olympic coverage in the background to keep them going:
The shoot even featured Peter’s favourite accent colour:
The big reveal is coming in April… stay tuned!
Congrats are in order… this was a fantastic (and delightfully messy) project to work on with the creative talent over at Vitro.
Did you miss this one?
Check out the full in-store campaign came here.
We’re excited to share a little behind-the-scenes sneak peek to our upcoming motion spot for the Canadian Marketing Awards.
If you liked the dissected print version of these ads, then just wait until you get a load of what we’ve done for their video spot!
Set design took some time…
So we made ourselves useful by prepping the Lego stand-ins. A very prestigious endeavor, I assure you:
It’s also important to check that everything is working according to specifications before we start:
A few final tweaks and we’re ready to go…
Peter takes on some shrapnel in the process - all in the name of obtaining the perfect shot:
Our crew was incredible- with a contagious, high energy throughout the day… and well into the night!
Special thanks to Andrew, Lanny, Shinjiro, Michael, Justin, Pete, Sarah & Andy. From Lego-wrangling to set building to keeping us organized we couldn’t have done it without you.
Meet the fancy-pants computer operated Momba! But don’t let her sleek demeanor fool you, she demands respect. A few Legos got out of line and she set them straight. Squish.
Ahhhhh—-and we’ll end off with the man of the hour, Schafrick himself, well lit and looking stoic:
Now trust me when I tell you that you want to stay tuned to see how the whole thing came together in the end.
Err… did I give too much away?
It’s happening… if you have the latest issue of Marketing Magazine, you’ll see one of Peter’s images showcased on the back cover - sewing needle and all!
It was a blast to put together, but quite an involved process - here are a few making of photos to get you going…
Wire was our friend… we went through a whole roll rigging up the bits to make a whole:
Sketches were made for each piece as items were disassembled to ensure the final “floating” version was accurate:
It took a lot of time and a some painstaking deconstruction to get these images to what you see in the finished product. Screwdrivers were scattered about, diagrams were constructed, and parts were individually cleaned, many, many q-tips were sacrificed, but we think it was well worth it…
And everyone’s favourite little writing device, the Typewriter:
Special thanks to creative team at Leo Burnett - we had a blast!
If you missed our earlier post, check out the third image from this series - the antique Sewing Machine - it’s worth the click.
Stay tuned for the sister piece to these fine photos… everything you loved about the above images, but in motion, Schafrick style.
You know… it takes a lot to get to the top.
Here is the first installment of three meticulously dissected and suspended vintage relics.
As with all marketing… the devil’s in the details:
Check it out…
Peter’s latest punchy, elegant cosmetic campaign for StriVectin:
Iced tea meets some Schafrick style in a throw back to the excitement of discovering shapes & colours with a simple, mystical kaleidoscope - check out Peter’s latest work for Lipton: